“Ad agencies are likely to end up as effectively product development companies when communication itself becomes the primary core of consumer products” - Maeda's SIMPLICITY: The Product is the Message; the Message is the Produc Paradigme de l'informatique: le software était un add-on de la vente hardware (Microsoft a inventé la parade en protégeant son code) ... mais maintenant c'est l'inverse le hardware sert de support au software, au virtuel. Le hardware devient un support de communication.
mardi 25 septembre 2007
"Ad agencies are likely to end up as effectively product development companies when communication..."
“Ad agencies are likely to end up as effectively product development companies when communication itself becomes the primary core of consumer products” - Maeda's SIMPLICITY: The Product is the Message; the Message is the Produc Paradigme de l'informatique: le software était un add-on de la vente hardware (Microsoft a inventé la parade en protégeant son code) ... mais maintenant c'est l'inverse le hardware sert de support au software, au virtuel. Le hardware devient un support de communication.
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